Rebecca Wolford

Stories of devotion, risk, and the courage to love

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Category: social media marketing

  • Orkutização

    Brazil has a word based off social media platform Orkut’s rise and fall: orkutização, which means when a social media site becomes less cool after it becomes mainstream. What is Orkut? If you’re like me, you probably never heard of Orkut. It was an invitation-only social media site from 2004 to 2014, and was owned and…

  • Social Media as a Control Mechanism

    Social Media as a Control Mechanism

    Okay, here’s the thing. I have to do this post for my marketing class, but I think there are several extremely relevant points missing from the case study prompt we were given. The case study was on how successful WeChat (Weixin in Chinese) is as a social media app, but it completely ignores the context…

  • Viral for All the Wrong Reasons

    Viral for All the Wrong Reasons

    Going viral may be a dream of most social media users, but going viral for something that is worthwhile and meaningful? Even better, right? That was the thinking behind the viral social media campaign for National Breast Cancer Awareness month over 15 years ago. When female Facebook users were urged to leave mysterious status updates…

  • Social Media as It Should Be Done

    Social Media as It Should Be Done

    My older sister lives in the middle of nowhere in Minnesota. Picture drifts of snow blocking some dirt ruts running through forest and soybean fields, and that’s where she lives. Her house is off the grid and as self-sustaining as she and her family can manage, so a good part of her life is spent…